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Financial & Economic Impact

Improvement and expansion of the La Crosse Center will have an immediate impact on the La Crosse area and the region. Increased capacity to host events will drive economic growth through tourism spending and job creation. The 4 points below were identified as key findings in the Financial and Economic Impact Analysis conducted in December 2017.

The benefit of the project will be realized through a substantial impact brought to the La Crosse area through tourism spending and job creation. Estimated annual economic impact ranges from $9.6 million and 120 jobs to $14.4 million and 180 jobs. These impacts area realized annually.

With improvements and expansion, additional operational savings and revenue can be achieved in the areas of catering, service fees, booking policies, rental rates, and governing structure. Potential is in the range of $100,000 to $350,000+ per year.

Potential new visitors are estimated at between 15,000 and 24,000 annually. This increase represents a 7-11% rise in total visitation.

Without improvements to the La Crosse Center, the existing economic impact will likely decline. As the current space ages, maintaining high levels of facility rental and event attendance becomes more difficult.